GUURU is a turnkey Customer Interaction Solution that combines AI with the human experience of product users. It enables companies to provide outstanding Customer Service on their digital channels such as web-chat, e-mail and social media. No Contact Center is needed. If no automated answer is possible, a proprietary algorithm matches the question with proficient and dedicated product users who provide assistance in real-time, available 24/7. Authentic human advice is still key when you choose a product or a service. That's why a growing pool of always available product users, called Guurus, are an asset to every support. At the same time the market moves towards automation. Simple queries are answered by a Bot. Guuru's SmartBot, however, comes out-of-the box as it’s trained by and in a constant feedback loop with the Guurus, which makes it learn faster.