Goodwall is a platform that helps students get into university, but also first jobs or internships. By showcasing their academic and social achievements they can distinguish themselves and build a meaningful relationship with universities and employers at a time when they don't have much else to show in their CVs. Around the world, but in particular in the US and UK, educational institutions are competing to attract students. In the US, universities spend US$ 14 billion on enrolling approximately 6 million new students each year. Goodwall’s user data makes it a cost-effective, unique and non-intrusive lead generator for universities and related educational services.